Launch

If you are just beginning to explore how you can benefit from adding social media to your marketing mix, this is the best time to talk to us.

We work with you to identify appropriate social media platforms, tactics and strategies for your particular business and your objectives then together we define a marketing plan integrating relevant social media tools and resources to help reach those objectives. Once a strategy is clear and defined, we do the grunt work claiming, setting up and customizing the social media tools for your business and preparing you to be engaged in social media. This way you begin with a plan, the tools, the training and the measures already mapped to launch a full-fledged marketing campaign integrating and leveraging social media.

Here is just a peek at some of the platforms, tools and resources we will review during a launch plan:

Twitter 

Twitter is the water cooler of the virtual world, people go there to tell their stories, ask advice and find out what’s going on. We will design a professional, customized Twitter landing page so visitors can easily identify your brand, company and messaging. Designed to both encourage users to follow you on Twitter and visit your website.

Facebook 

If Facebook was a country it would have the third largest population in the world, only behind India and China (2010). That is a very large market to be able to reach out to. We can set up a fan page with custom profile banner and landing page that allows visitors to Like you and follow your updates.

Media Hosting – because media based messages are more likely to be shared than text alone.

LinkedIn 

LinkedIn is a platform that clients go to to find partners to do business with; we can set up your polished and searchable company profile including service or product pages highlight your key focus areas to generate qualified leads and drive them to your website or sales team.

YouTube & Vimeo  

Over 2 billion videos are watched on YouTube per day and the average internet user watches 186 videos per month (2010). We will claim your YouTube channel, customize it to your company colours and themes and ensure the messaging encourages your visitors to subscribe to your channel and visit your website for more information.

Flickr 

Your online photo album allows you to host your photos to be easily shared on Flickr and your other social media platforms. Over 5 billion photos were hosted on Flickr in 2010. We can set up your profile to promote your message and drive traffic to your website for more information.

Social BookMarking   

There are over 156 million public blogs and well over 234 million websites (2011), users need a way to manage and organize the content they like and want to share. Social Bookmarking sites like Delicious, Digg and StumbleUpon can be used to create collections of related content for people to view and share. As the curator of this content in your profiles you can establish yourself as an expert in your field and lend credibility to your own work.  We can set up profiles optimized to your key words and highlighting your topics as well as link back to your own sites and blogs.

Location Based Social Media   

If you want to drive traffic to a specific location (like a storefront) we can help set up social tools to help drive physical traffic there in addition to driving web traffic to your site with the basic package. Google Places, Foursquare and Yelp can all help increase searchability and encourage people to visit you.

Social Media Readiness Support

There are a few steps that you can take to help ensure your launch into social media marketing goes smoothly; we will help you draft a social media governance policy for internal use and a social media statement for external use. We will analyze your existing web sites and marketing programs and recommend ways to optimize them for social media marketing integration. We will also provide a quick start guide to help you and your teams get going in your new social media campaigns.

We can also provide training workshops on specific topics to help prepare your team for social media engagement or we can manage your social media program for you and let you focus on your specialty, running your business. Contact our sales team for more details or for custom launch packages. 

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